The Uganda Institute of Banking and Financial Services (UIBFS) has officially launched the 2025–2026 Banking and Financial Services Awareness Campaign (BAFSAC) webinar series, kicking off this year’s activities under the theme “Planned Adult.”
The launch featured the first webinar, “Financial Health: From Earnings to Sustainability,” presented by UIBFS Chief Executive Officer Mrs. Goretti Masadde and moderated by Ms. Grace Muwanguzi, Head of Learning and Development at Stanbic Bank.
The session focused on practical strategies for improving personal financial health and shifting mindsets from short-term survival to long-term financial sustainability.
Now in its sixth season, BAFSAC was initially launched on 31st October 2025 and has become a national platform promoting responsible financial behaviours among individuals and institutions.
This year’s campaign emphasizes intentional decision-making across key financial areas, including planning, saving, investment, responsible borrowing, insurance, retirement planning, digital finance, and sustainability.
As part of the 2025–2026 rollout, UIBFS will host weekly webinars every Friday from 3:00 PM to 4:30 PM throughout February, covering topics such as institutional sustainability, practical financial planning for professionals, and the social and financial dimensions of lending and generosity.
The series is open to the public at no cost, aiming to make financial literacy both accessible and practical.
Mrs. Masadde highlighted the significance of ongoing financial education, noting that the “Planned Adult” campaign seeks to move individuals and institutions beyond reactive financial decisions by fostering dialogue, learning, and behaviour change that strengthens long-term economic resilience.
In addition to the webinars, UIBFS is launching the Throwback 2025 Challenge, a digital storytelling initiative encouraging Ugandans to reflect on their 2025 financial choices and intentionally plan for 2026.
Participants can share short videos or photo stories around what they did financially, lessons learned, and plans for the coming year. Running from 6th February to 6th May 2026, the challenge offers UGX 1,000,000 in prizes, with monthly recognitions and a grand finale.
The campaign is supported by major financial sector stakeholders, including Deposit Protection Fund, Bank of Baroda Uganda, ABSA Bank Uganda, the Insurance Regulatory Authority, and aBi Finance, and is implemented in partnership with the Uganda Bankers’ Association and the Bank of Uganda.
UIBFS continues to position financial literacy as a key driver of individual wellbeing, institutional sustainability, and national economic growth.